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Brazilians Love Their Cosmetics

Latin American leader trails only the U.S. and Japan in market size.

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By: TOM BRANNA

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Brazil is becoming a cosmetics powerhouse. According to figures supplied by the IBGE (Brazilian Institute of Geography and Statistics) and the Brazilian Association of Toiletries, Perfumes & Cosmetics Industries (Abihpec), Brazil is the third largest market in the world for cosmetics, growing 7.1% last year. Abihpec credits the gain to several factors including: greater female participation in the labor market, constant releases of products and use of state-of-the-art technology by persona...

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